Zemanta is an advertising-technology company, owned by Outbrain, offering programmatic native advertising platform. We are specialized in the art and science of content distribution, and our product is designed for media agencies and brands who want to put their content to work. Content promotion is becoming the most important part of the marketing budgets, as audiences are increasingly mobile and engaged with stories rather than display banners. Measuring success in content promotion requires specialized tools. Zemanta platform connects with your website analytics to show as well as use the engagement metrics in the bidding process. Imagine being able to buy against metrics like time on site or bounce rate, rather than CPM and viewability. The platform is connected with almost all exchanges and networks that offer native advertising formats, including Sharethrough, Triplelift, Yahoo! Gemini, Outbrain, Google, Facebook, giving you more choice and room for experimentation than any other native DSP.